Network Marketing Leads –
Warm Market, Cold Market or Attraction Marketing?
Look, you can’t please everyone and I’ve quit trying to a long time ago…
and what I’m about to say may not please those that swear they’ll never contact their warm market to build their MLM, but I suspect it’ll give them something to think about.
If you’re one of them… read on!
First of all, let’s establish what “warm market” network marketing leads are…
I think it’s safe to say that by “warm market” we’re talking about people that already know us, hopefully like and trust us.
And by “network marketing leads” we simply mean “prospects for your network marketing business.”
Are we in agreement on that?
Ok, let’s move on.
It’s all about the relationship, or is it?
Well, It is.
The designation of how “warm,” “cold,” or “hot” a network marketing lead / prospect is is generally based on the intensity of the relationship and trust established with that person.
So when we talk about warm market we’re typically thinking of family and friends.
Obviously we pretty much have a fixed number of family members, but we can continue to expand our circle of friends…
After all, we weren’t born knowing all the friends we have today, were me?
Which drives home the point that getting more qualified network marketing leads
is really about building a BIGGER WARM-MARKET.
Regardless how you’re getting your prospects today:
- Offline, face-to-face, out and about (please, I’m not talking about 3-foot-rule pitching style. it’s not very effective anywhere, on or off-line)
- Buy network marketing leads from lead stores
- Join a team advertising co-ops
- Generate your own on or offline (this includes “attraction marketing”)
it’s about building a better relationship with the people you’re in contact with.
And by “in contact” we’re talking about e-mailing, Facebook-ing, talking on the phone, sitting down over a cup of coffee, a hotel meeting… whatever.
So often we get sucked into a scenario described in a sales letter thinking that’s Everyone’s experience.
Except it’s not.
If you’re actively building a business today and are seeking to really grow your business to the level to which you know you can lead…
Then I’d say help those on your team understand, with clarity, what they are EXPECTED to do.
Most people want to be led (laziness and fear of failure, and yes I have to consciously battle these human flaws myself), so we be the leader and lead with clarity and a high level of ethics.
Help them look beyond the marketing in the salesletters, and should they choose to buy a training product, learn what they can, apply it, and just move on.
Mike Dillard and Ann Sieg are both in my warm market.
Yes, we’ve developed solid relationships over the past 2 years.
Are they going to join my business?
I’ve used the same principles I abide by to connect with just about anyone I want to…
building a huge, influential circle of warm market contacts…
I’m not going to sponsor everyone.
In fact, I don’t have to, nor do I want to (some people are pretty high maintenance!).
But the message here is that building relationships correctly is the key.
You better believe the same gurus whose sales letters say to NOT contact your warm market are making most of their money from their own warm market contacts.
They’re sitting at a place called their e-mail list. Network marketing leads