Watch this incredible baby panda sneeze up a storm, and learn what it has to do with MLM video marketing…
Alright… YOU CAUGHT ME!
I’m a sucker for those funny animal Youtube videos.
Don’t ask me why… I just do!
And apparently a gazillion of people out there feel the same way I do about these videos.
(If you don’t care for funny animal videos and want to skip to the training, click this link)
How about this hilarious 16 second video has gathered more than 108 MILLION views (108,019,117 at the time of writing).
Ridiculous it may be, but this is not an isolated case.
6 seconds of “The Dramatic Chipmunk” has gathered more than 30 MILLION views.
Talking cat – Almost 18.5 MILLION views now.
(This one actually inspired me to start learning a new foreign language, by the way…)
That we all dress up in animal costumes and make a fool out of ourselves to get views?
More importantly, how does this relate to adding to the bottom line of your MLM business?
The reality is that there are several crucial MLM video marketing lessons in how to focus the viewer’s attention and turn them into subscribers, raving fans and eventually business partners.
Most people talk about making their videos online and thinking that the leads will just flow in like clockwork if they start rambling in front of the camera…
But the truth is that none of that will happen until you know what types of videos to create, and how to create them…
Rating System for MLM video marketing
After watching and studying many types of videos and used videos to explode the income by as much as 8 times for my clients and myself… I’d like to share a simple rating system you can follow to more engaging, attention-grabbing videos.
Alright, so here we go from the highest converting types of video to the lowest
1. Videos that are personal in nature, usually from friends, family, confidants or buddies from a hobby club of sorts
2. Entertainment videos (e.g. the funny animal Youtube videos mentioned here)
3. Edu-tainment videos (e.g. The exclusive expert interviews I did with business leaders)
4. Education videos (e.g. Step-by-step how-to videos)
5. Advertising/Marketing videos (e.g. Infomercials)
6. SPAM videos! (e.g. misleading titles that get you to click and advertise an offer like herbal Viagra or something)
Now that you have a basic idea of what keeps peoples eyes on the tube the most, start paying attention to where each of your own videos fits into the above 6 categories… which should give you some clue as to how many “views” your videos have received.
Simple 4-step formula for MLM video marketing
Once you figured out what type of video you want to create, let’s talk about a simple formula on how to create high-converting videos that turn viewers into subscribers, fans and eventually buyers or take whatever action you’d like them to take next.
You can adapt a very simple 4-step process to sketch out your video creation formula.
It is called A-I-D-A.
- A – Attention (Awareness): attract the attention of the customer.
- I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
- D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A – Action: lead customers towards taking action and/or purchasing.
This is a formula I learned years ago from a top marketer originally to apply into my copywriting.
However, I realized that this formula can be used in pretty much any of my marketing efforts, such as video marketing.
It worked out perfectly.
Here is just one of many examples, an EDUCATIONAL video (#4 from the rating system), that I created by following the A-I-D-A formula.
I then posted this video at a social networking site for home business professionals called Better Networker, and it got featured in Better Networker’s newsletter and generated about 70 leads in just 2 days just from this source along.
Next time I’ll create a follow-up video to break down how A-I-D-A was applied to it for you.
Anyhow, keep in mind that any strategy, either this MLM video marketing formula, some ninja SEO trick or whatever, has no value to you until you take action…
So take what we talked about in this post and apply them into your business.
To kick your video marketing efforts into high-gear, I recommend that you use the same tool I’ve been using for years to get hoards of traffic to your videos… Click here to check it out and get started with just $1.
I look forward to reading your thoughts below and please do share your results with myself and other readers of this blog
To bringing more happiness and prosperity with videos,
P.S. For more MLM video marketing tips and other proven strategies, be sure to subscribe to my newsletter below.